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| Introduction |
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| The process flow in the publishing industry starts with gathering of Information comprising of news, articles, stories, etc., of national and international happenings by its reporters and from News agencies such as Reuters etc; Advertisements from Corporate and the public; Classified columns; Entertainment columns; etc. |
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| Once the information is gathered, it is collated, edited and then sent to the Printing press for publishing the same either on Newspaper or on Magazine or both. |
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| After the printing, newspapers and magazines are sent via the Distribution department on to its Distribution network in order to reach the stands and the readers at the earliest. |
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| Industry Segment |
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| Any publishing house that publishes Newspapers, Magazines (Weekly,Fortnightly Monthly or Annually) with an average circulation of more than 1 lac copies daily for newspapers where the major revenue comes from Advertisements from Corporate and the public. |
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| The Challenge |
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| The competitive nature of this industry today is just not limited to HOT News and Stories available early but also in managing cost of readership, apart from profitability. |
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| Hence an easily accessible, reliable, transparent and fast mechanism to execute the business process is the challenge, which can be only addressed by increasing efficiency level of Inventory Management, Advertisement management,Production Control and distribution Management. |
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| The Solution |
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| Keeping the challenge in mind, a very robust application backbone that could cater to all the challenges was developed by PCS Technology Limited (PCS) |
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| The Applications |
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| No effort has been lost in putting together a highly sophisticated but userfriendly system in order to help the industry meet<
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